I was discussing the launch of this blog with a group of friends this evening, and one of them offered to show me something he found in Boots recently. He promised I would find it frustrating. He was right:
This is the backing card f0r a set of hairbands he purchased today for his long ponytail.
First problem: this packaging is gendered in an utterly unnecessary way, given people of all sorts of genders can have long hair and use these products. Boots has already been the subject of various petitions because of their unfair price discrepancies between products marketed “for men” and “for women”.
Second problem: either this packaging is assuming only female children will need hairbands (highly unlikely), or it is grouping female people of all ages under the bracket of ‘girls’, which is patronising and unhelpful. Even assuming only female people use this product, they could use a better term.
There is plenty more to say about unfairly gendered products and marketing issues, but we will tackle these in future posts (or people are welcome to comment with their thoughts!).